Webinars Killed the Trade Show Star

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Food and Restaurant Industry Tradeshows are like big weddings. They’re festive, beautifully decorated, expertly catered, everyone shows up for free snacks and prizes, and while it’s an important event, you spend the next few months convincing yourself it was a better decision than a weekend in Vegas.

I don’t know if we’ve exhibited at a show for less than $5k, and a few of them have been in the $7 and $8k range when it’s all said and done. In 2010, ...

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