As many of you know, our team at Everything Webinar is growing. We now have 7 team members and we hope to add two more team members by the end of the year. As a solo entrepreneur I have been far removed from managing more than a two-person team for many years. I had forgotten how much time it takes to on-board, train and define roles and responsibilities for new employees.
During the on-boarding process, two of my new team members challenged my thoughts behind our “Pink” colored company signatures. One of those team members is male and one is female. The female team member specializes in taking start-up companies from 0 to 60 in the shortest amount of time possible. The male team member has been an entrepreneur as well as a top notch Business Development professional for many years. Both team members said “Kimberli why are all of our names colored Pink in the training slide decks, training programs, marketing collateral, email signatures and on business cards. My response: “Made ya look!!”
This is a term we used as kids when working diligently to gain the attention of our peers. I was gleeful when this methodology worked and I caught the attention of a friend that ultimately ended in massive giggles for all.
If you review number two (#2) in the list in this article you will note the author @annafahey specifically describes how the unexpected can help create the “stickiness” required by adult learners.
The explanation to each of my team members regarding their “Pink” signatures was simple. Pink signatures have been engrained in the very fabric of this company since it’s inception 16 years ago. The signatures have always been pink and they will remain pink. Pink is also unexpected which draws the audience in. These details are all part of our branding strategy. I encourage all of you to consider your branding strategy and how to create the best customer experience possible through your messaging.
Here is a recent article from ClearVoice that speaks to branding and consistency. As we move this small business to the next level, we are learning to be very aware of how consistency is key.
I’ll leave you with two questions :
How do you feel about email signatures in the color pink? If you are a man do you feel comfortable with a pink signature?
I am genuinely interested in your feedback.
Please reach to me at firstname.lastname@example.org. We will publish responses anonymously as they are received.